The sustainable tourism development and the next day of Greek tourism
Tourism is changing and success should be the only way forward International competition is strong, and the global tourism market is expected to skyrocket in the next decade, bringing new players to the arena who predict, understand, and fully address the trends and changing needs of travellers. Every year, our country ranks among the […]
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Ecotourism Karpathos
Raised in the special north of Karpathos, Olympo, and Diafani, I learned early on that you’re permanently living it on a far-off island of Greece requires strength, endurance, but above all love for the place to overcome, all the difficulties. In 2006, I left in order to continue my studies, and in 2013, having been […]
Surf Club Keros
Keros Bay, located on the island of Lemnos in northern Greece, was a well kept secret from the mid 80’s until 2008, when some passionate ‘watermen’ from Greece founded ‘Surf Club Keros’ and shared this slice of paradise with the rest of the windsurfing and kitesurfing world. The 4km sandy shallow bay, blessed by the […]
7 tips for hoteliers
Greece as a destination has so much to offer, but sometimes when you have so much, it is hard to focus. Here is a recap of what was discussed during my time at the SETE conference a few weeks ago and seemed to resonate with the audience. 1) Understand Your Niche – The world is […]
The future of place branding and place marketing
In a wide-ranging interview, Martin Boisen (Vice Chairman of the International Place Branding Association) and Stella Tsartsara (Impact Investing, Wellbeing, Silver Tourism, Place Branding expert) answer questions on best practices in place branding and marketing. How was place branding established? What are the advantages of a place branding itself and finding the identity that distinguishes […]